The California Attorney General recently published a report assessing CCPA compliance costs. The report attempts to quantify the monetary value of consumers’ personal data, and estimates the total value of personal data exceeds $20 billion annually. The report goes on to estimate the total cost of initial compliance at $55 billion for all companies subject to the CCPA. The report assumes that initial compliance costs will constitute the “vast majority,” of compliance costs. Anecdotally, however, this assumption may need to be reconsidered in light of the anticipated recurring expenses that companies eventually will be required to incur in order to respond to data subject access requests.